Business M2 Essay Example | Topics and Well Written Essays - 250 words

Business M2 - Essay Example Features that can be added to the website are such as virtual help desks, whereby a customer can access real time customer care services. In this case, this requires embedment of a chat widget, where they can initiate a chat with an online operator. Businesses have derived substantial benefits from their websites, whereby they are able to promote their services and products. Other uses their websites to conduct online transactions that contribute to overall sales for the company (Smith, 2012). On the other hand, they can communicate to their customers through the website and this leads to increased efficiency. Customers are provided with a platform through the website where they can communicate effectively and send their complaints, facilitate processing of orders, following up and seeking other services (Smith, 2012). Moreover, customers are able to gather information concerning the business that can be used for making relevant decisions such as selection of vendors. Smith, D. (2012). IT and Business Working Together for Better Compliance. In Defense of Data. Retrived from: