The Priming Effects of Counterfactual Thinking

While a large body of literature on counterf boutuals has explored the set up of conditional thinking on divers(prenominal) variables suchasaffect(e.g.Roesel995).judgment(e.g.MillerandMcFarland 1986). self-inferencing (e.g. Roese and Olson 1993) and message interrogation (e.g. Krishnamurthy and Sivaraman 2002). there has been relatively little search on the footing effectuate of conditionals (e.g. Galinksy and Moscowitz 2000), The present article examines the land effects of counterfactual thoughts on the evaluation of inclose messages. We portray that the mere act of thinking counterfactually primes an altemative-generation mindset that increases the accessibility of altematives to a given underframe, lead-in to an elimination of skeletal system effects. Our findings set in to the literature on counterfactual thinking and de-biasing strategies. We consider the effects of counterfactual thinking on information processing in the context of close in messages since suc h messages lend themselves to the easygoing exploration of altematives to the message arguments. Further, given the stout nature of close in effects in consumer behavior (Levin. Scheider and Gaeth 1998) framed messages would provide a strong test of the strength of counterfactual primes. If a psyche indulges in counterfactual thought and is hence exposed to a framed message, the altemative ofthe frame should be more than accessible receivable to the primed mental strategy of altemative generation, guide to a more balanced view of the product and decreased flesh effects.

Since gentle in counterfactual thin king necessitates considering altematives to! a given outcome, it should mow focus on just i frame of persona and induce consideration of other frames of reference. Because framing effects atomic number 18 the result of focusing on a particular frame of reference (positive or negative), thinking counterfactually should subordinate this effect. We therefore speculate that the generation of counterfactual thoughts should result in an elimination of framing effects such that the evaluation of positively framed messages is non significantly different from negatively framed messages. If you want to go bad a full essay, order it on our website: OrderCustomPaper.com

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