How product packaging influences consumers Essay

How product packaging influences consumers - Essay Example ostensibly most people fall for what is physically appealing and finding a commodity in the securities industry that can contain out from the rest would make it sell to a greater extent (Peter, Higgins and Richmond, 2013). This, therefore, means that there is somewhat influence that packaging has on the consumer. This paper seeks to analyze and determine some of the influences that product packaging has on consumer behavior and how it will affect their choice in purchasing.With the growing rate of counterfeit products, consumers have recognise that packaging of a product can give a clue whether the item is original and genuine. some keen consumers take quite a considerable amount of time analyzing the products packaging in order to find elements such as government verification of quality, genuine manufacturers logo or stamp and many others just to be sure that the product is not a low quality duplicate of the original. Packaging, therefore, is a point of verification that consumers use. Those products having the rightful labeling will sell more (Lamb, Hair and McDaniel, 2012).Consequently, the appeal that the product gives will influence an individual into buying it. People prefer goods that stand out and owing to factors such as prestige and social identification consumers are more belike to buy goods that are conspicuous and catchy. Young men, for example, are more likely to buy items that are wellspring packaged such that when they walk with them everyone notices. This has also been found in women owing to the strong love for beauty. Consumers whitethorn be easily lured into buying items they did not plan for simply because they are taking from outside.The realization that attractive and luring packaging influences customers into buying has had huge impact in packaging-oriented profession. A lot of market research has been immediately conducted to determine what packages the potential custo mers are more likely to be attracted to and why. Companies are