Zipcar It's Not about Cars It's about Urban Life Case Study

Zipcar Its Not about Cars Its about urban Life - Case Study ExampleBy crack customers something other than the conventional car-rental, Zipcar offered an array of benefits that include reduced traveling time in densely populated cities like New York. By offering a variety of cars to choose from customers had the opportunity to experience new vehicles according to their moods. It helped in saving property and catered to their need of having a car without actually owning virtuoso. By tapping on their values of greening, it widely promoted the positive environmental impact of Zipcar through reduced emissions, fuel consumption etc. comfort of rental and easy availableness also made it easy for customers to trial, use and remain loyal to the business.A2 Zipcar started off by tapping on one of the attributes of the prevalent value system, environment friendliness. By promoting the environmental benefits like reduced emissions and responsible initiative, Zipcar managed to differentiate i tself from the other market players. Pairing this with a set of benefits like convenience, affordability, variety and green attitude etc., Zipcar was able to unite both the benefits and value to reflect the companys image of economy and efficiency. The positioning of we love humans and subsequent promotion of how they do so through their offering they are able to focus on how the efficiency of their business and its purpose contributes towards convenient, affordable and safe traveling.A3The value-based positioning by Zipcar based on environmental consciousness and responsible actions towards reducing environmental harm, which they started off with, was successful in giving them a salutary footing in the market. This is the positioning that allowed them to differentiate themselves from the array of car rental services that were prevalent in the market at that.Customer oriented strategies are driven by the needs of the customers. A combination of plain benefits and intangible valu es make a perfect strategy mix that can help collide with market standing and make a business a success, much in the case of Zipcar.