Marketing Challenges of Sony Company Essay Example | Topics and Well Written Essays - 3000 words

Marketing Challenges of Sony Company - Essay ExampleThis look will begin with the statement that Sony continuously conducts product researchers making its customers constantly in wait for some(prenominal) new development it has and these activities primarily help it to be positively pushed to its private-enterprise(a) advantage. However, there should be separate major important information that should be clearly elaborated in order to understand the overriding challenges that the conjunction faces. This primarily includes the various changes in the marketplace which particularly should always involve political, economic, social, technological, environmental and effective factors and more. Under political factor, it is always common to look at the governments conservatism when it comes to transaction with business. One perfect example would be the case of privatisation. In every government, there is always a strong stand on controlling the rise of certain organisation. In Japan for instance, various organisations atomic number 18 faced with remarkable challenges because the government is trying to protect the interest of small organisations in their respective industry. However, the cogency of Sony to leverage its core competencies together with other organisation is a proof that there is always the secure timing in politics. For instance, Sonys intent to leverage its core competencies with a Swedish telecommunication company in order to beat Nokia resulted to the birth of Sony Ericsson. This joint venture is a remarkable proof that purpose the right place for each organisation is needed in order to enhance its core competencies. This at some point has specifically involved the prevailing political stand of a nation which basically has great impact on the entire business process of an organisation. For instance, a government saying no to privatisation may significantly create an impact to those organisations planning to leverage their core competenc ies through it. This is a proven trend in the whole business industry of electronics. For instance, every profit organisation in this industry is simply trying to be a cut above the other by reaching its agonistical advantage. Competitive advantage is something that needs to be worked out because it serves as something that will enhance core competencies. The Sony Ericsson merge is an act of enhancing the core competencies of the companies involved. However, the main point is to actually consider having a high level of competitive advantage. In the same way, politics is involved in here and this is the reality, to beat the opponents and be the market attractor in a specific industry. Sony Ericsson is attempting to beat Nokia and many other market leaders n the prompt phone industry. In reality, Sony is highly affected by the ever-changing trends and the market share of its competitors. Sony is a diversify company covering different market segments for its diversified products. I ts diversification from purely an electronic firm reminds its authority to grow. However, all of these are fueled by the ever-changing strategies conducted by its competitors who have certain focus in their respective industry. For example, the varying strategic moves of Nokia, Samsung, LG Electronics and Apple Incorporated triggered Sony to do more and try its best a good deal even harder. This is due to the fact that each competing organisation tries to create their own competitive advantage in order to become the key player in its industry. Each of these competing organisations has specific core competencies that differentiate it from the other.