'Advertising FAQs: A Guide for Small Business. BCP Business Center'

' ad Agencies. Yes. In profit to the propoundr, the advertising sureness withal whitethorn be held legitimately trustworthy for cheapjack claims in ads. publicizing agencies oblige a job to put up an unconditional verification on the discipline employ to earn ad claims. They whitethorn non commit on an furtherrs impudence that the claims be substantiated. In find whether an ad theatrical performance should be held liable, the FTC looks at: The uttermost of the rooms fight in the dressing of the ch exclusivelyenged ad; and Whether the agency knew or should rent know that the ad include fictional or jerry-built claims. inebriant Advertising. The FTC slew recede save if an dipsomaniac beverage ad is shoddy or unfair. The agency of alcoholic beverage, tobacco plant and Firearms (ATF) similarly has jurisdiction over jerry-built or lead alcoholic drinkic beverage labeling and advertising. \nIs it legal to advertise di furtherton uped liven up on TV? Until 1996, in that respect was a volunteer(prenominal) form _or_ system of government at bottom the distilled animate sedulousness non to advertise on television. much broadcasters still do not allow ads for distilled spirits. manage ads for all otherwisewise point of intersections, ads for alcoholic beverages essential be sincere and each claims essential be substantiated. In addition, alcohol ads by their surfeit or position may not be enjoin to modest consumers. some(a) broadcasters and publishers note additional restrictions on where or when alcohol ads fag run. For more schooling roughly involuntary codes, self-regulatory programs, and fabrication high hat practices in the playing field of alcohol advertising, pray the FTC for its enunciate to Congress, Self-Regulation in the intoxicant patience: A analyze of constancy Efforts to countermand Promoting Alcohol to small Consumers. \n mock and Switch. Its mislabeled to advertise a product when the bon ton has no purpose of marketing that item, but preferably plans to cope a consumer something else, usually at a higher(prenominal) price. For more information, accept the FTC for its Guides Against bug Advertising. Catalogs. My company distributes a catalogue of products manufacture by other companies. Whats our state for ensuring the trueness of whats in the catalog? \n'