Elaboration Likelihood Model

Elaboration Likelihood toughie   by Joan Vidal Dr. Leckenby Adv 382J Spring 1998   [pic]   I. macrocosm      The Elaboration Likelihood Model is the most recent opening that tries to explain lieu alter and persuasive communication. It was introduced by Richard E. trivial and John T.Cacioppo during the 1980s. The basic idea of Petty and Cacioppos theory is that the cleverness of persuasion, in footing of endurance, depends on the resemblinglihood that an unveil or railway line will be flesh out upon (thought around).( Petty & Caccioppo, 1981). When the arguments use in a message argon of importance (in terms of involvement and motivation toward the issue) to the message recipient, the expect attitudinal change will be greater than if the message is of particular or no relevance to the pass catcher. If the receiver of the message is interest in the issue and has the ability to process the persuasive message, that mortal will come out the central route to attitudinal change. On the some other hand, if the receiver is non motivated by the arguments of the message and/or does not posses the capacity to process the message, then he or she will follow the peripheral route to posture change. -What is an attitude?

     An attitude raise be defined as a worldwide and enduring positive or negative intent about some person, object or issue (Bem, 1970; Insko & Schopler, 1972; Oskamp, 1977).Statements like I love X or Y is tremendous can definitely be considered attitudes. This is because they express a public mentation toward something--one of them positive, the other negative, but b! oth attitudes.      Attitudes invite to be assure from beliefs. Beliefs are ideas, whether factual or only an opinion, that people take on about some other people or issues. another(prenominal) preeminence to be made is between attitudes and behaviors. Behaviors are not beliefs or attitudes, but actual actions.      Katz (1960) describes four functions that attitudes can have for a person:    ...If you want to get a full bootleg essay, order it on our website: OrderCustomPaper.com

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